QQ音乐x快手「12号唱片」海选阶段结束,已涌现多首“爆款”佳作

时间:2020-08-26 13:00:19阅读:42795
8月25日,QQ音乐联合快手打造的「12号唱片」年度唱作人大赛海选结束,300强选手正式出炉。作为国民级音乐平台和全民短视频平台合作的顶级音乐赛事,「12号唱片」大赛不仅吸引了"歌坛金曲"创作者水木年
QQ音乐x快手「12号唱片」海选阶段结束,已涌现多首“爆款”佳作
QQ音乐x快手「12号唱片」海选阶段结束,已涌现多首“爆款”佳作
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8月25日,QQ音乐联合快手打造的「12号唱片」年度唱作人大赛海选结束,300强选手正式出炉。作为国民级音乐平台和全民短视频平台合作的顶级音乐赛事,「12号唱片」大赛不仅吸引了"歌坛金曲"创作者水木年华、实力创作型练习生吉拉等音乐人参与,更在海选阶段就涌现了《不知所措》这一全网刷屏的"爆款"级参赛作品,吸引了圈内外人士的广泛关注。

早在去年底,QQ音乐和快手就共同发布了跨平台造星计划"音乐燎原计划",旨在为音乐人提供音乐孵化基地、内容展示平台以及出圈活动。本次「12号唱片」年度唱作人大赛,还将集中两大平台核心资源,通过高额现金激励以及千亿级流量曝光,为优秀原创音乐人及作品提供全产业链路的流行孵化渠道。此外,所有参赛选手还将直通QQ音乐开放平台"亿元激励计划",获取高达100%比例的丰厚作品分成,实现音乐收益的大幅提升。

同时,QQ音乐与快手还特邀明星合伙人及伯乐团强势加盟,共同挖掘原创好歌,助力优质唱作人走向大众视野。霍尊、好妹妹、苏运莹三位明星合伙人将全程见证年度「12号唱片」诞生,并参与三强歌曲合作改编,让原创音乐人发光;而李杰、陈沁扬、李三木、五摆五折等知名制作人和乐评人组成的伯乐团,也将以专业视角,用心挖掘更多优秀作品。

超强权益扶持,让「12号唱片」年度唱作人大赛吸引了众多优秀唱作人加入,不少参赛作品更在海选阶段就已"一炮而红",成为了全网刷屏的"爆款"。比如音乐人"王靖雯不胖"的《不知所措》已经斩获6亿全网视听量,不仅快速跻身QQ音乐巅峰热搜榜、飙升榜等六大榜单TOP3,还以超过200万的BGM使用次数,成功登上快手"热话榜"前排。

值得一提的是,《不知所措》并非首个从QQ音乐开放平台大赛中走红的单曲。此前,QQ音乐已经打造了"冬季恋歌"、 "青春不打烊"等多个不同类型的歌曲征集大赛,慧眼挖掘并助推了《桥边姑娘》、《微微》多首亿级爆款金曲。

目前,「12号唱片」大赛已进入初赛阶段,300位入选音乐人将展开激烈角逐,争夺最终的30个决赛名额。随后,QQ音乐还将结合双平台优势,与快手共同以翻唱、趣味话题等多种"音乐+短视频"内容,在全网媒介、多社区阵地齐齐爆破,打造1+1>2的刷屏效应,助歌曲"出圈"。

随着大赛不断推进,还将有更多"宝藏"音乐人以及多元风格的"爆款"金曲从这里诞生,为中国原创音乐添砖加瓦。现在就打开QQ音乐,为心仪的音乐人或作品投上一票吧!

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